Case studyCapacity Building

Empowering Development Communication

High-impact capacity-building workshops for the development sector, backed by one of Pakistan’s leading media agencies.

Duration: Ongoing
Partners: Johns Hopkins Bloomberg School of Public Health · UNODC · NACTA · The Asia Foundation · GIZ · Campaign for Tobacco-Free Kids

Challenge
The Challenge
Development organizations carry the mandate to communicate but rarely the in-house craft to do it, leaving strong programmes under-told and under-funded.
Intervention
The Intervention
Backed by one of Pakistan’s leading media agencies, Chromatic delivers hands-on workshops covering social and traditional media training, real-world communication simulations, AV production tools, podcast and radio ad creation, social-media and video editing, strategic communication planning, branding and campaign evaluation, and AI-integrated communication solutions.
Result
The Result
Programmes delivered for leading development institutions, including the South Asia Tobacco Control Leadership Program: teams leave with the tools to plan, produce and evaluate their own campaigns.