Our mission
To celebrate diversity and foster peace and advocacy through social movements and partnerships in Pakistan.
Who we are
Chromatic
A mission-driven non-profit harnessing the power of communication to advance inclusion, peace, coexistence, accountability, and sustainable development.
- Public Health
- Countering Violent Extremism
- Education for Peace
- Climate Change
- Arts & Culture
Our vision
To be a vehicle for social change for a more equitable and just world.
2019 · established, registered under The Trust Act
The name
Chromatic, as the name suggests, represents the diverse shades and colors of life.
We chose this name to reflect our commitment to bringing vibrancy, awareness, and positive change to communities often overshadowed by challenges. Just as colors bring life to a canvas, our work in advocacy and behavior change communication aims to inspire hope, empower voices, and create a more inclusive and equitable society.
Registered in 2019
Founded as a dedicated trust committed to driving impactful behavior change communication and policy advocacy campaigns. Registered under The Trust Act, we take a rights-based approach to empower communities, enabling them to advocate for and realize their fundamental rights.
Our work spans
- Public HealthPioneering tobacco control and public-health advocacy.
- Countering Violent ExtremismCountering extremism through education and dialogue.
- Education for PeaceRewriting curricula for inclusion and peace.
- Climate ChangeMobilizing communities for a livable future.
- Arts & CultureCelebrating the diversity that binds us.
Using strategic policy advocacy, community engagement, and awareness campaigns to address pressing social challenges.
Bringing colors of change to communities in need.
Our Expertise
Building resilience and impact to drive sustainable change.
Behavior Change Communication
Strategic campaigns that shift mindsets and behaviors at scale.
Policy Advocacy & Reforms
Engaging legislators and institutions to drive systemic change.
Research
Data-driven insights that ground every campaign in evidence.
Digital Campaigning
Reaching millions through targeted digital strategies.
Strategic Design & AV Execution
Compelling visual and audiovisual storytelling.
Capacity Building
Empowering partners with skills and tools for lasting impact.
Leadership
Shariq M. Khan
Founder
Shariq is a media strategist, filmmaker and policy advocate with almost two decades of experience shaping public narratives in Pakistan. A former Advisor to the Ministry of Information and Broadcasting, he founded Incision in 2008 and has directed campaigns for partners including Ridley Scott Associates and the Bill & Melinda Gates Foundation. At Chromatic, he brings that craft to public interest work, leading Pakistan's first digital policy advocacy campaign on tobacco control with Bloomberg Philanthropies, credited with 7 national policy changes. His work spans public health, rights-based programming and behaviour change communication, advancing 12 UN Sustainable Development Goals. He has represented Pakistan internationally, including at Johns Hopkins University, on using media to drive policy change.
Tayyab
Head of Operations & Programs
Tayyab is Chromatic's Head of Operations and Programs, translating strategy into delivery on the ground. He has overseen the successful execution of multiple national programmes, building the systems and partnerships that carry advocacy from concept to measurable impact. His work spans communities across Pakistan, from public health and rights-based programming to behaviour change communication. Recognised internationally for his consistency in delivery, he has helped position Chromatic's programmes as a representation of the good work being done in and by Pakistan. His focus remains simple: that every commitment made on paper is felt in the field.